Product Development

pie chartWhen considering products for mass retail distribution, INGENIOUS PRODUCTS INC. utilizes a proprietary computer program called (PASS) – This stands for Product Analysis Selection System . This special software helps recognize those unique product characteristics that are critical for a products long term retail success.

bar chartWhen a product is entered into this program, it initially screens the product based on ten specific retailing categories. Each category is rated (ranked) on a scale of 1 thru 10 (10 being the high-test or best) with a final score tabulated by adding up each of the ten categories scores for a final Product Score (out of 100). 100 indicating the best possible retailing rating a product can receive.

lab workBy using this software Ingenious Products Inc. is able to separate out those products with the greatest retailing potential thus focusing it resources and expertise on only those that truly offer the best sales & profit opportunities long-term.

serverWhen products receive a overall rating of 85 or better , INGENIOUS PRODUCTS INC. feels confident that this product has the critical retailing components to be successful on national retail level.

Here are a few examples of the Critical Products Characteristics that Analyzed by PASS :

  • Product Target Market
  • Unique Product Features
  • Product Pricing
  • Distinctive Product Benefits

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